Wow! 4.2 million units sold of one ラジカセ in 15 years - that’s an average of 767 boomboxes sold per day for fifteen years - (is that a record?)
The company that achieved this feat - Matsushita Electric Industrial Company - (parent company of National, Panasonic, NAIS, Quasar, Technics, Ramsa, Rasonic, Victor/JVC, Sanyo) was founded in 1917 by Konosuke Matsushita. The museum bearing his name and showcasing important Matsushita company products has at least one ラジカセ displayed: the gold National Panasonic RQ-543 created in 1975 exclusively for the Middle East market. While rare outside the region, 4.2 million units were sold during 1975-1990 making this one of the few boomboxes of which actual numbers-sold are available.
Konosuke-san may have had a hand in the strategic and marketing decisions for the RQ-543, but it’s unlikely that he designed/created the actual gold ラジカセ. Given the similar design elements to the National Panasonic RF-5410LBS, it’s quite possible that Kazumasa Takenaka, Kikuo Ohta, or Benito Mishiro helped create the RQ-543. Today unfortunately, the actual creators are still unknown and their stories untold. We want to change that.
- Year National Panasonic introduced RQ-543: 1975
- Current age of creators: 70-80 yrs.
Do you know a boombox creator or his/her family/friends/colleagues?
If so, please contact us! creators [at] boomboxcreators [dot] org
Boomboxラジカセ Creators is social!